Why Pinterest Is the Next Big Growth Hack for Korean Startups in 2025
Photo credits: Pinterest
Pinterest remains a powerful and growing platform, making it the next big growth hack for Korean startups in 2025. With 570 million monthly active users globally and an impressive 10.6% growth from 2024, Pinterest’s reach is expanding rapidly, offering startups an excellent opportunity to showcase their products and services to a vast, engaged audience.
Pinterest's success comes from its role as a visual discovery engine where 80% of users discover new products or brands, and 96% of leading searches are unbranded, meaning fresh startups can thrive without needing prior brand recognition. The platform is increasingly recognized as a shopping destination, with over half its users actively viewing it for purchase inspiration, and it generated $1.15 billion in revenue in Q4 2024, underscoring its commercial potential.
Why Is Pinterest So Successful?
Pinterest combines the power of social media with a search engine's intent-driven nature. People use Pinterest not just to scroll but to actively find ideas, inspiration, and products they want to buy. Unlike other networks, Pinterest ranks content based on relevance, keywords, quality, and engagement rather than merely fresh or trending posts. This means that a well-optimized pin can continue to drive traffic indefinitely, offering long-term value unlike many ephemeral social media posts.
The platform also benefits from a high-income user base as 1 in 3 Pinterest shoppers earn over $100k , making it ideal for startups targeting consumers ready to spend. Its revenue growth and launch of AI-powered shopping tools have only strengthened brands' ability to connect with buyers effectively.
How to Grow on Pinterest in 2025?
Growing on Pinterest in 2025 involves mastering Pinterest SEO and content strategy:
**Set up a Pinterest Business Account:** This gives access to analytics and tools like Rich Pins, which improve your pins’ ranking by adding detail from your website.
Use targeted keywords: Incorporate long-tail keywords naturally in pin titles, descriptions, and board names to match your audience’s search intent.
**Create high-quality, visually appealing pins:** Pinterest is a visually driven platform, so great imagery is essential.
**Organize your boards thoughtfully:** Boards should be specific and clear to help Pinterest categorize content correctly.
**Post regularly:** Fresh pins signal activity and keep your profile relevant.
Leverage Pinterest Ads: Paid promotion boosts pin visibility, which helps organic pins perform better.
What Is the Projected Growth of Pinterest?
The platform’s growth remains strong with projections indicating continued user increases and revenue gains. Pinterest’s monthly active users hit a record 578 million in Q2 2025 with a 17% revenue growth, demonstrating sustained expansion and monetization capability. This points to Pinterest becoming an even more central platform for discovery and commerce in the coming years.
How to Make a Pinterest Board in 2025?
Creating a Pinterest board in 2025 is straightforward and critical for SEO success:
Log in to your Pinterest Business Account.
Click on "Create" and choose "Board."
Name your board with relevant keywords. Use long-tail keywords that match what your audience searches.
Add a clear and keyword-rich description for the board.
Pin high-quality, keyword-optimized content regularly to keep the board active.
Organize your pins to align with the board’s theme, making it a go-to destination for specific interests.
Can You Still Make Money on Pinterest in 2025?
Yes, monetizing Pinterest in 2025 is very possible and profitable. Given its user base’s shopping intent and increasing ecommerce integrations, startups can drive substantial traffic and sales directly from Pinterest. With Pinterest Ads delivering the highest return on ad spend (ROAS) and users regularly discovering new products, Korean startups can harness the platform to generate revenue through direct sales, affiliate marketing, or brand awareness.
K-Beauty startups can leverage Pinterest’s unique blend of visual discovery, high user intent, and growing user base to significantly accelerate their growth in 2025, especially if they’re targetting the US market. The platform’s powerful SEO-driven mechanism ensures that strategic content creation and smart keyword use will pay off with long-term traffic and sales benefits.
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