Pinterest Marketing in 2025: What's Working Now?
Best Pinterest Marketing Statistics 2025
Sources: Thunderbit and Nota
570M monthly active users (MAUs) in Q1 2025—a record high, up 10% YoY.
553M MAUs in Q4 2024, marking an 11% year-over-year rise.
85% of weekly Pinners have made a purchase based on Pins from brands, making Pinterest prime for e-commerce sales.
Video Pins are watched nearly 1B times daily, and users are 55% more likely to buy after seeing a Video Pin.
Pinterest drives 33% more referral traffic to e-commerce sites than Facebook.
Pinterest ads deliver a 32% higher ROAS than other digital platforms.
Gen Z now accounts for 42% of Pinterest’s global user base.
96% of top Pinterest searches are unbranded, making discovery marketing essential.
Pinterest Users, Stats, Data, Trends, and More
Sources: Datareportal, Sprout Social, Nota, and Explodingtopics
Pinterest continues its ascent in 2025, with data showing:
340M users reached through advertising platforms in Jan 2025.
5.3% of people aged 13+ worldwide are active Pinners.
Pinterest's ad audience grew by 32.5M users (+10.6%) YoY.
The US and Canada lead revenue, bringing in $663M in Q1 2025.
User Demographics (2025):
Millennials and Gen Z dominate, with Gen Z forming 26.1M users.
70% of UK Pinterest users are women, 28% men.
82–85% Pinterest use is mobile-first.
Trend Data:
Pinterest Predicts reports have an 80% accuracy rate in forecasting visual, cultural, and shopping trends.
How to Use Pinterest for Passive Income in 2025
Pinterest's algorithm favors evergreen, keyword-rich content that generates passive revenue:
Affiliate Marketing: Leverage Amazon Associates, ShareASale, or niche programs. Create authentic product pins with strong CTAs and trending keywords.
Digital Products & Printables: Pins for digital downloads yield high conversion due to instant delivery.
Pinterest Shop & Buyable Pins: Set up storefronts for direct purchases.
Sponsored Content: Build an engaged following and collaborate with brands.
Quick Tips:
Optimize for long-tail, high-converting keywords: e.g., "best korean moisturizers for dry skin" or "top-rated korean skincare"
Group boards and communities: Share your pins for added visibility.
Pinterest Predicts: 20 Bold Trends for 2025
Source: Pinterest Business
Pinterest Predicts is the go-to annual trend forecast, 80% of their predictions materialize. Standout trends for 2025 include:
Fisherman & Castlecore aesthetics
Sea witch-inspired makeup looks
Maximalist décor & fashion
Cherry menus & makeup
Nesting parties for new parents
Rococo revival for weddings
Cross-category trends driven by Gen Z (e.g., "Cozy Opulence" merging home and fashion)
Digital wellness practices
“Quiet luxury” in skincare and interiors
E-commerce integration with AR features
Brands should mine this report for content ideas and tune campaigns to merge trend aesthetics with product launches.
Is Pinterest the Most Underrated Platform for Businesses in 2025?
Sources: Quickframe and Nota
Pinterest is still underrated for business growth. Strong points:
Higher average order value: Pinterest shoppers spend 40% more per transaction than those on other social platforms.
Discovery-first audience: 96% of searches are unbranded, letting small businesses compete with big brands.
Long-term effect: Pins can keep generating traffic and sales for months or years.
Visual search dominance: The only platform built for visual inspirations and shopping.
Guide on How To Be Active On Pinterest
Success in 2025 means being intentional and consistent:
**Create fresh Pins weekly.** Fresh content = more discoverability.
**Encourage Saves.** More saves = higher future reach.
**Use text overlays with SEO keywords.** Pinterest's algorithm loves keyword-rich visuals and descriptions.
Leverage Pinterest Trends Tool. Build content around emerging searches.
**Clean up your profile and boards.** Refresh regularly and spot new winning designs.
**Seasonal Strategy:** Pin more January–July (grow phase), then maintain from August–November.
How to Make Money on Pinterest: 7 Tips for 2025
Sources: Shopify and Pinterest
Master Affiliate Marketing: Pin products/services using high-converting, niche, and long-tail keywords for search intent traffic.
Sell Digital Products & Printables: Promote downloadable items for instant revenue—templates, guides, designs.
Leverage Rich Pins & Shop Features: Implement product-rich pins that auto-update with your store’s price/stock info.
Sponsored Content Partnerships: Reach out to brands; make your analytics and audience data part of your pitch.
Drive Traffic to Monetized Blogs/YouTube: Design content clusters around proven viral and evergreen themes.
Use Pinterest Ads: Small targeted ad spend can bring passive sales and expand your email list.
Promote Services & Courses: Educational content and how-to pins position you as an expert, bringing inbound leads.
Pinterest Affiliate Marketing: A Comprehensive Guide for 2025
Sources: Shopify and BrandWatch
Pinterest affiliate marketing is surging. Key strategies for affiliate success:
Choose high-authority programs with proven conversions (Amazon, ShareASale, niche markets).
Focus on contextual storytelling: Pins should naturally fit affiliate promotions, no spammy tactics.
Keyword optimization matters: Use “buy” intent keywords like "best travel backpack 2025 review" or "eco-friendly kitchen gadgets."
Visual-first Pin creation: Eye-catching, informative pins grab attention and outperform text-only options.
Track metrics: Use Pinterest and affiliate dashboards to monitor link clicks, conversions, and ROI.
Pinterest Analytics: Why It Matters (Metrics & KPIs to Track)
Pinterest Analytics is your marketing compass—track these metrics for best results:
Best practice: Review analytics weekly, run A/B tests on Pin formats, and adjust keyword targets regularly to maximize results.
Pinterest Traffic: 2025 Guide to Growth
Consistency is king: Daily fresh pins, regular profile updates, and seasonally relevant boards drive growth.
SEO for Pinterest: Use high-volume, low-competition keywords (e.g., “minimalist apartment décor 2025”).
Engage with trends: Experiment with monthly Pinterest Trends, align your boards and Pins with forecasted hot topics.
Grow your community: Collaborate, comment, join group boards—drive cross-pollination between audiences.
Measure growth: Focus on year-over-year increases, seasonal adjustments, and traffic spikes around high-converting holidays and moments.
Pinterest Predicts 2025
Pinterest's 2025 Predictions are highly actionable:
Overlap in trends across lifestyle, home, food, and fashion.
Gen Z set to drive the majority of viral trend adoption (65% of Predicts trends are Gen Z led).
Brands must anticipate these shifts and align product development and content with emerging trends.
25 Must-Know Pinterest Stats for Marketers in 2025
Sources: Thunderbit, Sproutsocial, Statista
This is your ultimate, data-driven, trend-focused guide to Pinterest Marketing in 2025. Leverage these insights for passive income, powerful campaigns, and real e-commerce ROI. Optimize your content, focus on high-intent keywords, and use Pinterest’s analytics and trend tools to stay ahead.
Now is the time: **Pinterest is one of 2025’s best-kept marketing secrets,** don't miss out!
