10 Pinterest Mistakes That Are Killing Your Reach (And How to Fix Them)
If you're not seeing results from your Pinterest Marketing, you're not alone.
In 2025, Pinterest isn't just a mood board. It's a visual search engine with serious buying power, especially for beauty and skincare brands. But here’s the truth:
Most creators and brands are sabotaging their own reach without realizing it.
Whether you’re DIY-ing your Pinterest marketing or working with a Pinterest Marketing Agency, these 10 common mistakes might be the reason your traffic (and sales) are stuck on pause.
The Ultimate Pinterest Marketing Guide for Beauty Brands: More Views, More Sales, Less Effort
How to Get More Views on Pinterest
Leverage Pinterest SEO – Optimize your profile, pin titles, descriptions, and boards with relevant keywords.
Use Pinterest Trends Tool – Research trending beauty keywords to create content people are already searching for.
Engage with Your Audience – Repin relevant content, comment on popular pins, and reply to users to increase engagement.
Run Pinterest Ads – Promoted Pins can boost visibility and help you reach a larger audience.
Enable the Save Button on Your Website – Make it easy for visitors to pin your content by adding a "Pin It" button to your images.
Collaborate with Influencers – Partnering with beauty influencers can expand your reach and attract new followers.
Pinterest: The Underrated Sales Channel for Beauty Brands
In content marketing, Instagram and TikTok have been the top-of-mind choice of beauty brands. But there’s one underrated goldmine that small and big beauty brands are quietly leveraging to drive sales: Pinterest.
Often overlooked as just a platform for DIY projects and home decor ideas, Pinterest is actually a powerhouse for beauty brands looking to reach purchase-ready consumers.
So, if you’re wondering, is Pinterest good for selling? The short answer is: YES!
Let’s explore why Pinterest is the beauty industry’s best-kept secret and how you can leverage it to increase revenue.